Additionally, when data visualizations are used to support arguments or narratives, they can be misleading, giving viewers a distorted view of the evidence. In some cases, this leads to the opposite effect and causes ineffective decision-making. And it can sometimes be harder to spot errors in visualized data than it can be in the original numeric format. If your agency is creating these visuals by copying and pasting data from other sources into a stand-alone tool, the opportunity for errors increases exponentially. Plus, data visualizations are only as reliable as the source data. However, there is also a danger in relying too heavily on data visualization.īecause visualizations are by nature simplified representations of the data points, they can give clients a false sense that they understand the data, when they actually don't. In recent years, data visualization has become an increasingly popular tool for making sense of complex data sets. By simplifying how your agency is presenting the data, it can lead to better– and often faster–decisions by allowing you and your clients to easily recognize patterns and trends that might otherwise be harder to spot.Īdditionally, data visualization tools can help you present data in a more visually appealing way, which can be helpful when presenting data to clients or other stakeholders. Why Use Data Visualization Tools?ĭata visualization tools can be extremely helpful for both data analysis and presentation within reports and marketing dashboards. It’s storytelling with a purpose.īelow, we’ll discuss exactly how you can use data visualization to tell a story to clients. If we can see something, we internalize it quickly. When we see a chart, we quickly see trends and outliers. It’s not just about turning big data into pretty pictures, it’s about highlighting important data in a way that helps it stand out from the sea of other metrics.Īs Tableau highlights in their guide to data visualization:ĭata visualization is another form of visual art that grabs our interest and keeps our eyes on the message. Data visualization within an interactive PPC dashboard allows you to use this huge amount of data to derive insights and deliver predictive analytics regarding the performance of each campaign, ad creative, platform, and so on. Regardless of the type of analysis you’re doing, data visualization is essential for uncovering relationships between data points, spotting trends, and identifying patterns in big data that may have otherwise gone unnoticed.įor example, if you’re managing PPC campaigns for clients on multiple ad platforms, the amount of raw data available on each platform is often overwhelming. That is, of course, unless you use a platform like AgencyAnalytics which automates the data collection process for you. The downside is the amount of time and effort it takes to collect, clean, and collate the data in order to populate it into the visualization tool. The benefit of data visualization is that it provides an attractive and easy-to-understand way for clients to absorb important metrics and KPIs. That’s why most data visualization tools offer a variety of widgets and customization options so that agencies can tailor the visuals to fit their specific client’s needs. These visualizations can take many different forms, including charts, graphs, maps, and infographics. There are many reasons that data visualization is crucial for reporting, although ultimately it comes down to helping both you and your clients improve decision making by combining what can be an overwhelming amount of data into easily digestible visuals. What Is Data Visualization?ĭata visualization transforms raw data in a way that communicates insights and meaning to your audience. Some of the Best Data Visualization Tools If you’re looking for ways to move away from manual spreadsheets and use data visualization tools to improve client communication, we are going to cover: In this blog post, we will show you some of the best practices when it comes to presenting data visually and how to use the data visualization tools from AgencyAnalytics to create stunning client reports in minutes! When used correctly, they can help you make it easier for clients to digest complex information, paint a clearer path to decision-making, and present data in a more visually appealing way. Data visualization tools are a great way to enhance your client reports.
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